liliuhms x GIORDANO 2023
Collaboration with GIORDANO in retail stores across Asia.
GIORDANO LTD licensed my original character IP to create an apparel collection that would be launched in GIORDANO stores across Asia. The team reached out to me in creating new illustrations and design work for this apparel line.
I also had the opportunity to fly to Hong Kong to see the collection in person, and do some interviews.
You can view my Lifestyle Asia article here: https://www.lifestyleasia.com/hk/culture/art/liliuhms-giordano-happiness-is-clothing-collection-interview/
This collaboration was successful and well received internationally. We did campaigns in Hong Kong, with more releases planned through 2023-2024.
