Lily Van

Design Thesis Blog

Blog #4: Brand Brief

VISION:

LILIUHMS strives to create joyful, vibrant and whimsical experiences through brand narratives and visual identities! LILIUHMS creates work for the young at heart!

MISSION:

  • Create vibrant, fun visuals

  • Develop engaging stories using brand identity

  • Create cute, happy experiences

THE BIG IDEA:

Happy work for the young at heart!

ATTRIBUTES:

  • Fun

  • Whimsical

  • Colorful

  • Vivacious

  • Friendly

VALUE PROPOSITION:

  • Cute graphics

  • Brand narratives

  • Visual identity

For young people, games, goods, characters, stories, children’s media.


TARGET AUDIENCE:

  • Children’s media audiences

  • The young at heart

  • Children’s entertainment

KEY MARKETS:

  • Children’s media & entertainment

    • Children’s goods

    • Pop culture & entertainment

  • Games

    • Apps

KEY COMPETITORS:

  • Sanrio

  • Pusheen

  • Furry Puppet Studios


COMPETITIVE ADVANTAGE:

I can make things that are CUTER MORE EXCITING AND MORE FUN THAN ANYONE ELSE!

I’m also ENERGETIC!! OPTIMISTIC!!!! AND READY TO TAKE ON EVERY CHALLENGE!!!!

If I put my heart to it!

liliuhms_puzzle-01.jpg
Lily Van